Marketing and analytics measured in revenue

Vellox and StoreIQ are the two platforms we build and run for online stores in Romania: Vellox sends email, SMS and WhatsApp campaigns and runs AI agents, StoreIQ puts every Shopify and WooCommerce store on one screen.

E-commerce
SaaS platforms
AI agents

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Vellox on a laptop and StoreIQ on a tablet, showing the marketing overview and the stores’ live revenue

At a glance

Client: Vellox and StoreIQ, our own products
Industry: Online stores, from a single shop to groups of brands
What we built: A marketing platform with AI agents and an analytics dashboard for Shopify and WooCommerce stores
Platforms: Web applications, also on phones
Technologies: Flutter (StoreIQ) · Shopify and WooCommerce integrations
Links: vellox.ro storeiq.ro

The challenge

Opens and clicks instead of revenue

Online stores were judging their marketing by opens and clicks, while the question that matters is which campaign brought the money.

Owners with several shops also had to switch between separate dashboards to see how the day is going, who is on the site and where the orders come from.

What we built

Two products, one team

Email, SMS and WhatsApp campaigns

Campaigns on every channel from one place, run by our team or by the store itself, and measured in revenue.

Vellox – chat and WhatsApp agents answering customers

AI agents

A voice agent calls customers, chat agents answer on WhatsApp and chat, and an agent prepares campaigns for the store to approve.

Cart recovery

Automated flows bring back shoppers who left products in the cart, step by step across channels.

Vellox – revenue attributed to each channel

Revenue attribution

Every campaign and channel is credited with the revenue it brought, so decisions are based on money, not clicks.

StoreIQ dashboard with revenue, orders and products across stores

Every store on one screen

StoreIQ shows today’s revenue, orders and pace across all Shopify and WooCommerce stores, with a forecast for the day.

The StoreIQ assistant with suggested questions about the stores

Ask your stores

An AI assistant answers questions about sales and builds reports from the stores’ synced data, in English or Romanian.

How we built it

How the platforms are built and run

Evaluation & design

Both products start from the same need: results in revenue. The screens answer plain questions: how is today going, who is on the site and which channel brought the money.

Development

Vellox brings 21 modules into one platform; StoreIQ connects to Shopify and WooCommerce stores and their tracking.

Testing & launch

Deliverability comes first: domain authentication, list cleaning and a sending pace that matches the domain’s reputation, checked daily.

Support & updates

Campaigns can be run by our team or by the store from its own account, and StoreIQ publishes every update in a changelog.

Shopify and WooCommerce: StoreIQ connects to both platforms and brings together orders, customers and products from every store; an optional Shopify pixel or WordPress plugin counts visitors.
Security and privacy: Store credentials are encrypted at rest (AES-256-GCM), data stays on AWS servers in the EU (Frankfurt) behind Cloudflare, and the visitor tracker stores no identifier on visitors’ devices and never stores their IP address: visits are counted with a code that changes daily.
AI agents: Voice and chat agents talk to customers; a campaign agent proposes the segment, writes the text, builds the email and schedules it for approval.
Deliverability: Domain authentication, list cleaning, global suppression and daily monitoring.

Facts & figures